RSS feedNielsen on TV
Quick filler snippet: Jakob Nielsen being absolutely damn right, as usual.
The entire concept of watching a broadcast at the mercy of the producers’ desire to stretch out the good parts across as much time as possible is getting to be obsolete. The experience from using the Web makes people impatient and forms a desire to control your own experience: to get what you want, when you want it. Non-clickable TV provides a sub-standard user experience for events like the Olympics with multiple components, where different people are interested in different things.
TV as we know it is dying. As I say to my friends (who are growing weary of my rants), our kids will look at us incredulously and ask “You mean if there was something on, you had to sit and watch it at the time they told you to?”.
Categories: television, jakobnielsen, broadcast
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