Delegates “screamed”. Twitter ground to a halt. The shockwaves of a simultaneous nerdgasm shook the very core of the internet.

Yes, it is a lovely phone.


My first thoughts are that it looks extremely promising, although like Dan Saffer at Adaptive Path I will reserve judgement until I see exactly how they’ve implemented the OS and touch-screen functionality. I’ve not watched the keynote yet (it’ll still be there tomorrow) – I’m sure that will give me a little more detail. But, damn, the UI looks comfortable and intuitive, the aesthetics are of course very special, and hopefully it’ll give handset design the kick up the arse it needs.

But, with that said: Everyone! Relax! The fanboy outpourings have been just a little too desperate. It won’t be available over here for several months and, more than likely, won’t be entirely pedestal-worthy from the outset.

First, it’s tied in to a single US carrier (on a huge 2-year contract) with no word yet on UK availability. It may take a while to become the mass market hit it should be.

Second, while Apple know how to do lots of things very very well, a phone is a new thing for them. Great design is iterative: so while I have little doubt that the 2nd gen iPhone will be a real market-killer (much like the iPod), I’m sure version 1 will have its imperfections. And no, that’s not just sour grapes because I just upgraded to a Nokia N73 :)

So, yes, it is a lovely phone. But let’s put it in perspective: it’s just a phone, not a cure for cancer. I’m excited, but not as much as I am about seeing Joanna Newsom on Monday.