Archive for March, 2008
The Fox goes shopping: cognitive dissonance in e-commerce
One of the most widely used metrics in e-commerce is conversion: simply a measure of the proportion of people who go from x to Sale, where x might be simply visiting the site, or perhaps adding something to the basket.
Of course, increasing conversion is generally a Good Thing because it makes big red lines point [...]
Muxtape
Muxtape may not last all that long. Its beauty and simplicity will probably put paid to that, as it collapses under the weight of piracy and lawsuits. Until then, I’ve uploaded a handful of songs I’ve written, should anyone be interested.
SHARETHIS.addEntry({ title: “Muxtape”, url: “http://www.cennydd.co.uk/2008/muxtape/” });
Easter links
Merlin Mann’s SXSW presentation - “uncomfortably sticky”
Interesting article on the controls of Shadow of the Colossus. Seems to me (and this was backed up by a chat with a friend in the industry) that gaming is not particularly au fait with interaction design, surprisingly. Here’s an example that breaks the mould
Shrine of the Mall Ninja
The [...]
The death of page views, and why we should care
Ask any web geek and they’ll tell you that the page, as we know it, is terminally ill. For many years, it was the proud atom of the web: an unbreakable, fundamental unit. However, much like the atom, it has now been broken down further, and in modern times is being bypassed by Ajax, Flash, [...]
New pastures
Well, it’s out in the open now, so I should quickly share it here too - I’m leaving uSwitch early next month. I’ve learnt a great deal working there; it’s just that the company is going through a bit of a reshuffle and it strikes me as an appropriate time to move on to some [...]
Metaphors
Having one of those jobs that defies snappy explanation, I spend a while explaining it to others. I came up with this one a few months ago, and so far it seems to be holding up.
Formula 1 teams spend millions on tyres. The tyre companies themselves spend millions more. Their extensive R&D programmes pour money [...]