Metaphors

March 6, 2008

Having one of those jobs that defies snappy explanation, I spend a while explaining it to others. I came up with this one a few months ago, and so far it seems to be holding up.

Formula 1 teams spend millions on tyres. The tyre companies themselves spend millions more. Their extensive R&D programmes pour money into perfecting the mix of rubber and testing the compounds in extreme conditions. Different circuits need different tyres, you see: some are slow and twisty, some have fast corners and heavy braking. Some are hot, some are cold, some are wet. You can’t expect just one type to work in all situations.

The reason they spend all this time and effort? The tyre is the one thing that moves the car, being the sole surface contact. All the skill of the driver, the power of the engine, the manoeuvrability of the chassis is meaningless if you’ve not got excellent tyres.

Me? I make tyres for websites.

personal, user experience

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