The insight of Instagram

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It’s easy to dismiss Instagram as a lomo-hipster triviality, but over the last few weeks I’ve come to think of it as perhaps the most interesting social software around.

I enjoyed a largely disconnected Christmas, but during ad breaks and satiated sofa slumps I still popped online occasionally. While Twitter and Facebook were quieter than usual, Instagram sprang to life with fragments of people’s holidays. Instead of the usual likebait of sunsets and cats, it filled up with photos of family, presents, and smiles. Significant moments – the ones that become memories. And of course there was the meat oneupmanship: turduckens, geese, and the very droll #thisismyham.

The ambient intimacy of Twitter has faded as brands and promoted tweets have invaded, and people turn it into a tool for the presentation of self. Now, there’s nothing wrong with that per se, and I suppose it’s the natural evolution of a popular system. Instagram isn’t immune to hierarchies and rules either. Instacelebrities rule the Popular tab, SLRs are usually considered cheating, and the dread cries of “Great capture!” have bled in from Flickr.

But over Christmas none of that really mattered, as Instagram returned to its true purpose as a wormhole in space-time, a window into people’s lives. It reminded me of one of my favourite public works of art, the 1980 installation Hole in Space.

As Hole in Space did, Instagram has become something that can genuinely bring people closer. A tool of mutual self-disclosure and hence intimacy. I think that’s worth celebrating.

The Manual Issue #2

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I’ve contributed two pieces to Issue 2 of The Manual, a book on the craft of web design, alongside the remarkable Josh Brewer, Alex Charchar, Mark Boulton, Karen McGrane, and Trent Walton.

From the editing to production and the custom illustrations, it’s a quality publication, and a rare chance to absorb new ideas away from the screen. It’s available now with reduced shipping for a limited time.

On travel

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I was twenty-seven before I boarded an airplane. As a boy, our family holidays in Wales and Cornwall meant that my GCSE French could only be unleashed on the occasional orchestra tour: memories of sweltering coach trips on which someone always forgot their viola.

But this year – and I suppose this is my 2011 retrospective – I’ve visited five continents and spent a quarter of the year overseas. I’ve visited places I always dreamed of and perfected my security choreography: belt, laptop, liquids in under ten seconds.

Reflection

The disorientation of travel is humbling. I have to learn the customs, the new machines, and the subway maps. I queue in the wrong places, and walk down the wrong roads. I learn to say sorry in a dozen languages. It’s a valuable lesson that mental models are created the hard way.

Endzone

It’s also fascinating to see how other cultures interact with each other and with technology. Johannesburg’s barbed wire and Tokyo’s vending machines left a particular impression. Travel reminds me that not everyone has a MacBook and fast WiFi. This year I saw some amazing applications of mobile technology: people making do with the tools they have, routing around infrastructure problems rather than blaming them.

Sydney Opera House at night

Travel also gives me space to think. For all their bustle, airports and hotels are also places of disconnection. However much I try, I can’t work or sleep on planes, so I take the opportunity to read, or squint at forgettable films. And although a hotel bar and a late night can be fun, I’m often at my most productive after I’ve exhausted the local TV channels and set about something that’s been on my list for weeks.

Obligatory Lost in Translation shot

But perhaps the happiest aspect of travel is that it helps us appreciate what we have. The delicious Heathrow relief of finally being able to express myself with a full vocabulary. The coolness of my pillow on my jetlagged, unshaved face. The more I travel, the more I love this petty, depressed country.

I’d hate to become weary of travel, or so privileged that I see it as a burden. Nor do I want to become one of those terrible bores who travels a lot and wants you to know it. So next year I want to travel less but better. I want to learn the character of the places I visit, not just collect the sights and the hurried snapshots.

Map of 2011 travel

What bugs me about “content out”

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It’s a mistake to let content drive design, just as it was to let design drive content. We mustn’t let the pendulum swing too far. If we are to go beyond mere information and style to create meaning, the two must be partners, feeding from and influencing each other.

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